About & disclaimer


Firstly, an important point: This is my personal website and blog. The views expressed on these pages are mine alone and not those of my employer. This is doubly true for all the blog posts archived here from my pre-Google days.

In short: Laugh at me if I say something silly and if I say something useful, glad to be of service!

About me

I'm the founder of Deliberate Digital, an integrated digital strategy agency. Before that, I was a product manager at Google for an upcoming ads product. Before that I was part of Google search as a Webmaster Trends Analyst.

I've been doing something on the web for more than 15 years. It used to be hobby, building sites and SEO on the side and then as a freelancer. I sold some sites I built, and I shut down many. I really like websites that do things right.

I have a PhD in bacterial genetics from Cambridge University, and my undergrad was also in genetics. As you'd expect, my PhD included a bit of bioinformatics.

Contacting me

The fastest way to get in touch is to email webcontact followed by @ and then pierrefar then a dot (.) then a com.

Me around the web:

  • Google+. This is my primary (only, really) service I use.
  • Disqus. My profile that I use on this site and for occasionally commenting elsewhere.
  • Hacker News. I post there once in a while.
  • Twitter. I don't use it at all, really, so this is for posterity :)
  • LinkedIn.

Previous sites I've built

  • eKstreme.com: SEO tools and general web development and marketing blog from my pre-Google days. Closed it down in Dec 2012 and kept a small number of "interesting" blog posts here.

  • blogsci.com: a science blog that was hold-over from my PhD days. Sadly had to shut it down.

  • OCW Search: a search engine of the full course contents of OpenCourseWare materials from the top universities around the world.

  • Cligs: I built and marketed from scratch a URL shortener aimed at professional internet marketers. It did real time analytics, geotargeting, and social media monitoring. I sold it in late 2009 to Mister Wong.

  • Font Fox: I used to be a typography junkie, and Font Fox was a place I collected my favorite free fonts. It was the first site I ever sold.