Leaving Google, starting a new agency

Last Friday, the 9th, was my last day at Google. My next step is to found a digital strategy agency. Wait, what? Why? For a while, I've been seeing a growing industry trend of businesses asking for a more holistic aproach to their digital presence. Instead of focusing solely on one aspect, or a handful, like SEO or social or ads, these businesses ask the fundamental questions needed for long-term success: Read more...

An update on Pierre

Four years and 2.7 months ago, I joined Google search as a Webmaster Trends Analyst dedicated to helping people build better websites for their users. But all good things must come to an end, and now it's time for a great new adventure. Starting next week, I’ll be trying my hand as a product manager for a while, still at Google in London. It will be in ads, not search, and that’s all I can say :) Read more...

Search London January 2015 follow-up

I spoke at Search London on 26 January 2015 about Google indexing in 2015 alongside Danny Denhard. I didn't want to share my slides as they would be without the context my voice-over gives, so here is a summary of what I talked about with the links I shared. Danny's slides are here. By the way, just like during my talk, I'd love it if you take this quick survey. Thank you! Read more...

Not just user privacy: HTTPS is also for website owners

Many people think implementing HTTPS on a website is solely for the privacy of the site's users. Although privacy is an important benefit of using HTTPS, it's not the only one. Putting aside this very important topic, today I'll show you the benefits of HTTPS from the perspective of the website owner. Before we dig in, Wikipedia has a good refresher on HTTPS. HTTPS buys a website three things: User privacy: but that's not what we're discussing Data integrity: my favorite benefit as a website publisher Authentication: a means to build trust Data integrity means no content modification Data integrity assures a website publisher that users are consuming the content as it was published. Read more...

Refresh, regroup

One of my end-of-year projects was to consolidate my last two functional websites, eKstreme.com and this site. It's an idea I've been meaning to get around to for a long time. What happened: Most of eKstreme.com is shut down, with a only a handful of posts archived on the new blog here for posterity. You may know me as someone who created lots of webmaster and SEO tools and wrote tutorials about web devlopement. Read more...

Joining Google

Note: This post was archived from eKstreme.com, my previous site I used to blog at. Tomorrow morning I will start working at Google’s London office as a Webmaster Trends Analyst. SEOs will immediately know what that role is as I will be John Mueller’s team mate. To those that don’t know, it’s the team within Google that interacts with website owners and manages Webmaster Central among other things. What does this mean for my websites? Read more...

Announcing Cligs - Short URLs with Analytics and SEO Friendliness

Note: This post was archived from eKstreme.com, my previous site I used to blog at and was written before I joined Google. Note 2: Cligs was acquired by Mr Wong in December 2009. That's right folks, the short URL market is broken and I'm fixing it. The new service is called Cligs (like Clicks but with a G). It's a short URL service on steroids. The key feature is that it tracks the clicks of the short URLs. Read more...

Chatting with a Google Street View Driver

Note: This post was archived from eKstreme.com, my previous site I used to blog at and was written before I joined Google. Note: some details in this post have been skipped or generalized to be a bit vague to protect the identity of the Google Streeview driver. Sometime in the past few weeks, I was walking with a friend when we spotted a very funny looking car. We both immediately knew what it was and as the car drove closer by, our suspicions were confirmed: it was a Google Streetview car outside London. Read more...

Moderating at Cre8asite Forums

Note: This post was archived from eKstreme.com, my previous site I used to blog at and was written before I joined Google. I was very excited when a couple of days ago, Kim, one of the founders of Cre8asite Forums invited me to join the moderating team. I love Cre8 (a lot) and without a blink I blurted out "yesssss". I'll be moderating the PPC forums, the Google forums, and the Yahoo forums. Read more...
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