Speaking at SES London 2010

Posted on 24 January 2010 by .

Note: This post was archived from eKstreme.com, my previous site I used to blog at and was written before I joined Google.

I’m very happy to be confirm this: I will be speaking at the Automating Twitter session at Search Engine Strategies 2010 in London on 18 February 2010.

SES 2010 Logo

My talk will be about analytics for social media marketing. Whenever you launch a marketing campaign, you need to measure it in detail to understand its performance. I will talk about some of the important actionable metrics you need to track, with code examples of how to track them. Other key topics covered are filtering, automation, and reporting, all of which feed into experimentation to find the most effective marketing messages.